---
title: Home Care Industry Trends 2026 | State of Home Care Report
description: New research from 589 families and 110 home care agency owner-operators, built with USC's Leonard Davis School of Gerontology. 10 findings on how families choose an agency.
---

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Research · RaisedCare × USC Leonard Davis School of Gerontology

# The State of Home Care 2026

Home care industry trends from 589 families and 110 agency owner-operators, in partnership with USC's Leonard Davis School of Gerontology.

The families you're trying to win are filtering agencies out before the first call. And the owners competing for them are too stretched by staffing and payroll to see it happening.

- **589**families with direct home care experience
- **110**agency owners and leaders
- **10**findings for your home care agency

By Mike Theodore, RaisedCare, and Aaron Hagedorn, PhD, USC Leonard Davis School of Gerontology · Published October 26, 2026 · [Download the PDF](https://raisedcare.com/hubfs/RaisedCare_State_of_Home_Care_2026_USC.pdf?hsLang=en)

In this report

1. [Key findings at a glance](https://raisedcare.com/insights/state-of-home-care-2026#at-a-glance)
2. [The big picture](https://raisedcare.com/insights/state-of-home-care-2026#big-picture)
3. [Families trust people over institutions](https://raisedcare.com/insights/state-of-home-care-2026#finding-1)
4. [Adult children judge agencies online](https://raisedcare.com/insights/state-of-home-care-2026#finding-2)
5. [Families expect a fast response](https://raisedcare.com/insights/state-of-home-care-2026#finding-3)
6. [Safety tech and 24/7 support are expected](https://raisedcare.com/insights/state-of-home-care-2026#finding-4)
7. [Sales pressure costs trust](https://raisedcare.com/insights/state-of-home-care-2026#finding-5)
8. [Reputation management](https://raisedcare.com/insights/state-of-home-care-2026#finding-6)
9. [Staffing shortages cap growth](https://raisedcare.com/insights/state-of-home-care-2026#finding-7)
10. [The referral pipeline is shifting](https://raisedcare.com/insights/state-of-home-care-2026#finding-8)
11. [Culture drives growth](https://raisedcare.com/insights/state-of-home-care-2026#finding-9)
12. [The two-audience problem](https://raisedcare.com/insights/state-of-home-care-2026#finding-10)
13. [Audit yourself](https://raisedcare.com/insights/state-of-home-care-2026#audit-yourself)
14. [FAQ](https://raisedcare.com/insights/state-of-home-care-2026#faq)
15. [Methodology](https://raisedcare.com/insights/state-of-home-care-2026#methodology)

Summary

## Key findings at a glance

1. **Families trust people first.** Physicians (7.0/10) and personal recommendations (6.6/10) are the most trusted sources when families choose a home care agency. Agency websites (5.6) and online reviews (5.3) trail.
2. **Your online presence is a filter.** 59.8% of families said a poor online presence influenced their decision to dismiss an agency. Adult children were more likely to say so than seniors (64.1% vs. 48.2%).
3. **Families expect speed.** Nearly 40% of families expect a personalized response within four hours. 73.8% of owners say their staff respond to inquiries within two hours.
4. **Round-the-clock support ranks highest.** 24-hour phone support is the highest-rated technology families consider (7.80/10), ahead of alert systems and fall prevention.
5. **Sales pressure costs trust.** 40.5% of families felt moderate or high pressure in their first conversation. Only 19.3% rated provider information "very honest and trustworthy."
6. **Reputation is valued but not managed.** 76% of owners call a 4.0+ star rating very or critically important, but only 21% always ask satisfied families for a review at discharge or a service milestone.
7. **Staffing is capping growth.** 72% of owners say staffing shortages forced them to cap clients at least to some degree in the last six months, and 81% say rising labor costs squeezed margin.
8. **Hospital referrals are slipping.** Compared with three years ago, 48% of agencies report declining admissions from hospital and case-manager referrals, versus 24% reporting growth.
9. **Culture beats campaigns.** 70% of owners agree culture drives growth more than any single marketing campaign, and 89% track staff satisfaction or turnover.
10. **Two buyers, one phone call.** Adult children and seniors differ significantly on trust in reviews, preferred channel, judging an agency by its website, dismissing agencies over their online presence, and sensitivity to sales pressure.

The big picture

## The future of the home care industry depends on two problems at once

Families now screen out home care agencies before they ever pick up the phone. They check the website, the reviews and the team page, and if something feels off, they move on. Meanwhile, the owners competing for those families are stretched thin by staffing shortages and rising labor costs.

Growth across the industry is uneven. Among owners in this study, 36% report flat or declining revenue over the last year, while 15% grew by more than 20%.

This report covers both sides: what 589 families told us about how they choose a home care agency, and what 110 agency owners and leaders told us about running one. Most agencies in the owner survey (79%) provide non-medical personal care. If you've been searching for home health care industry trends, this study covers the non-medical home care side of that market.

Finding 1

## Families trust people over institutions, so referrals still win

The key finding

When families first research home care, they trust physicians and other healthcare professionals most (7.0 out of 10), followed by personal recommendations from friends and family (6.6). Agency websites (5.6), online reviews (5.3) and government or nonprofit resources such as AARP (5.1) all score lower.

- Physician or healthcare professional7.0
- Personal recommendations6.6
- Agency websites5.6
- Online reviews5.3
- Government or nonprofit resources5.1

How trustworthy families found each information source when researching home care (average, 1–10 scale).

Reviews matter far more to one buyer than the other. Adult children rate online reviews 5.7 out of 10; seniors receiving care rate them 4.1 (p\<0.001). That is the largest difference between the two groups on any information source in the survey.

Trust in these sources was consistent across U.S. regions and between men and women.

What this means for your agency

Your referral network is your most trusted channel. The question is whether getting home care referrals is a process at your agency or a habit of one or two people. Is it documented, repeatable and measurable? Reviews still matter, but mostly to the adult child doing the research, not to the person receiving care.

Finding 2

## Adult children judge home care agencies by their online presence

The key finding

59.8% of families said a poor online presence influenced their decision to dismiss an agency. 16.5% dismissed agencies on that alone, and 43.3% did so in combination with concerns such as price or location.

Adult children were significantly more likely than seniors to say a poor online presence influenced a dismissal (64.1% vs. 48.2%, p=0.004). They were also more likely to agree they can judge an agency's quality from its website and social media (47.2% vs. 27.0%, p\<0.001).

Owners know families look online: 63% say family members who live far away find their agency through online search.

### The website pages that matter most

Families rated the impact of five website elements on their decision (0–10):

- Meet the Team6.87
- Client reviews6.76
- Service descriptions6.76
- Testimonials6.40
- Company story5.72

Impact of each website element on families' decision-making (average, 0–10 scale).

Children of care recipients rated Meet the Team 7.34, higher than any other group.

### How owners judge their own websites

Only 49% of owners rate their website's landing pages as somewhat or very effective at turning visitors into warm leads, and 27% say they don't measure it. 12% never update their site, and 23% don't know how often it's updated. Budgets are moving anyway: 53% increased the share of marketing spend going to digital channels in the last 12 months.

What this means for your agency

Your referral network gets families to look at you. Your home care agency website decides whether they keep looking. Families are hiring people, so show them your people. When did you last look at your team page the way an adult child would? And if you're spending more on digital, can you say whether your site turns visitors into calls?

Finding 3

## Families expect a fast response, and phone still leads

The key finding

Phone is still the preferred channel, but a third of families want email or text. Nearly 60% expect a personalized response within 12 hours. Most owners say they respond within two hours. The ones who don't are behind what most families expect.

### Phone-first culture persists

51.2% of families prefer to communicate about their loved one by phone. Email (16.7%) and text (16.5%) together make up about a third, and 15.7% have no preference.

The split depends on who's calling. 65.7% of seniors receiving care prefer phone, compared with 45.5% of adult children (p\<0.001). Adult children spread their preference almost evenly across text (18.7%) and email (19.0%), and they rate text communication as more important when choosing an agency (7.17 vs. 6.45 out of 10, p=0.006).

### How fast families expect a response

Families were asked how quickly they expect a meaningful, personalized response after first inquiring by web form or phone:

| Expected response | Families | Cumulative |
| --- | --- | --- |
| Within 2 hours | 19.3% | 19.3% |
| Within 4 hours | 19.6% | 38.9% |
| Within 12 hours | 18.8% | 57.7% |
| Within 24 hours | 31.5% | 89.2% |
| 48 hours or more | 10.6% | 100% |

These expectations were consistent across U.S. regions, between men and women, and between adult children and seniors. Fast response is a universal expectation, not a demographic one.

### How fast owners say they respond

73.8% of owners say their staff respond to inquiries from potential clients within two hours. That's a bright spot. But 18.7% say a response takes 24 hours or longer, and by then most families (57.7%) expected to hear back already.

These figures compare what owners report about their own response times with what families say they expect. Neither survey measured actual response times.

What this means for your agency

Families are calling more than one agency, so speed is part of the first impression. Does your team have a documented standard for response time, and does it apply to web forms, email and text, not just the phone? If you think you're hitting two hours, test it: inquire from a number and email address your team won't recognize, then time the reply.

Finding 4

## Safety technology and 24/7 support are expected, not differentiators

The key finding

Families rated the importance of seven technologies when choosing a home care agency (0–10):

- 24-hour phone support7.80
- Alert systems7.54
- Fall prevention / motion detectors7.44
- Text communication6.96
- Camera monitoring6.48
- Telemedicine6.43
- Phone app6.15

Importance of each technology when selecting a home care agency (average, 0–10 scale).

Children of care recipients rated 24-hour phone support 8.22, the highest score any group gave any technology. Women rated fall prevention higher than men (7.78 vs. 7.14, p=0.006).

Owners are split on whether family-facing technology (tablets, communication apps, safety sensors) is a real marketing advantage: 37% say yes, 36% aren't sure and 27% say no.

What this means for your agency

The technologies families rate highest are the ones that answer one question: will someone respond when something goes wrong? Families expect them, so don't market them as what makes you unique. Use them as proof you're a serious option, and make sure the claim holds up. If your 24/7 line goes to voicemail at 2 a.m., families will find out.

Finding 5

## Sales pressure during intake costs agencies trust

The key finding

40.5% of families felt moderate (31.7%) or high (8.8%) pressure in their first conversation with an agency. Only 51.6% said the process felt comfortable and respected their timeline.

Adult children, usually the ones making the decision, felt it most: 44.2% reported moderate or high pressure, compared with 29.9% of seniors (p=0.031).

Most families felt heard. 65.2% said the representative listened to their family's emotional and practical needs, but 8.0% felt the rep was mainly focused on making a sale. And only 19.3% rated the information they got from providers (website, sales team, materials) as "very honest and trustworthy." Another 25.6% had no opinion, which suggests many agencies aren't leaving a strong impression either way.

What this means for your agency

Families call during one of the hardest decisions they'll make. 77% of respondents in the broader panel described it as extremely or very difficult emotionally. An intake call that feels like a close gets screened out the same way a weak website does. Listen to a few of your own intake calls. Does your team lead with the family's situation or with your services? What in your process shows a family you're being straight with them?

Where does your intake process stand against what families told us? The Brand-Aid Diagnostic takes 16 questions and scores your agency across five areas, including intake and conversion. [Get your Brand-Aid score →](https://form.typeform.com/to/lwnNotu8?utm_source=raisedcare&utm_medium=insights&utm_campaign=state-of-home-care-2026)

Finding 6

## Home care reputation management is valued but inconsistently executed

The key finding

76% of owners call a 4.0+ star rating very or critically important, and 42% say families often or nearly always mention their Google reviews or star rating as a reason they inquired.

Execution lags behind. Only 59% have a formal, documented process for responding to all negative online reviews within 48 hours. Only 21% always ask satisfied families for a review at discharge or a service milestone; 33% ask sometimes, and 22% rarely or never ask. And 71% spend significantly less time managing their online reputation than maintaining referral relationships.

The families doing the research notice reviews. Adult children rated client reviews on an agency's website higher than seniors did (6.92 vs. 6.39 out of 10, p=0.042), and they trust online reviews more in general ([Finding 1](https://raisedcare.com/insights/state-of-home-care-2026#finding-1)).

When families do leave feedback, 55% of owners say compassion and kindness are what families value most in a review, well ahead of communication (25%) or care knowledge (16%).

What this means for your agency

Most owners already believe their rating matters. The gap is a process that runs without anyone having to remember it. Who on your team asks for a review, and when? How easy is it for a satisfied family to actually leave one? And when a negative review lands, who responds, and how fast?

Finding 7

## Staffing shortages are capping client growth

The key finding

68% of owners say recruiting and hiring qualified staff was difficult or very difficult in the last 12 months; only 4% call it easy. 88% raised pay or incentives to compete, and 85% say their caregivers pick up shifts at other agencies when they can't get enough hours.

The shortage limits growth directly. 72% say staffing shortages forced them to cap clients at least to some degree in the last six months, and 19% call it significant or their primary constraint. Rising labor costs have squeezed operating margin for 81%.

Regulation adds to the load: 75% rate state regulation as at least a moderate burden, including 18% who call it extreme.

What this means for your agency

Your caregivers are the capacity you sell. If you're capping clients, a stronger marketing campaign just fills a waitlist. How much of your marketing effort goes into recruiting caregivers? Your Meet the Team page, your reviews and your reputation in the community reach caregivers too, not just families.

Finding 8

## The home care referral pipeline is shifting away from hospitals

The key finding

Compared with three years ago, 48% of agencies report declining admissions from hospital and case-manager referrals, versus 24% reporting growth.

Referrals still matter. Direct family contact and word of mouth is the top source of new clients for 39% of agencies, followed by hospital and case-manager referrals (27%) and online reviews and reputation (16%). Paid digital advertising is the top source for only 8%. On average, professional referrals make up 34.0% of an agency's qualified leads and word of mouth 32.4%.

- Professional referrals (hospitals, case managers)34.0%
- Word of mouth32.4%
- Organic search / website26.3%
- Digital advertising26.2%
- Community partnerships and events21.7%
- Traditional media11.6%

Average share of an agency's qualified leads from each source. Each average includes only agencies that reported that source (n=34–62), so the figures don't add to 100%.

60% of owners rate their trust and consistency with local hospitals and post-acute providers as good or very good. 13% rate it poor or very poor.

What this means for your agency

Families trust physicians and healthcare professionals more than any other source ([Finding 1](https://raisedcare.com/insights/state-of-home-care-2026#finding-1)), so referral partners are still your most credible channel, even as hospital volume slips for many agencies. When did you last refresh your referral strategy? Do you know which partners actually send you clients, and can you show which efforts are working and which aren't?

Finding 9

## Caregiver retention and culture drive growth more than campaigns

The key finding

70% of owners agree that organizational culture, meaning staff retention and morale, drives growth more than any single marketing campaign. Only 8% disagree. 89% regularly track staff satisfaction or turnover as a measure of their agency's health.

Owners compete on care, not price. Asked how they differentiate from local competitors (0–10), they rate themselves highest on specialized expertise such as dementia and complex cases (6.7) and caregiver training (6.6), and lowest on price (4.6).

What this means for your agency

People work in home care because they want to help people, and families can tell when they do. Your caregivers show up in what families value most: the Meet the Team page ([Finding 2](https://raisedcare.com/insights/state-of-home-care-2026#finding-2)) and the compassion they describe in reviews ([Finding 6](https://raisedcare.com/insights/state-of-home-care-2026#finding-6)). What are you doing to keep good caregivers? And are you telling their stories where families and future hires will see them?

Finding 10

## The two-audience problem

The key finding

Agencies serve two different buyers, often in the same phone call. The analysis grouped respondents by age into Children Buyers (n=358), typically adult children managing the search, and Senior Recipients (n=137), who are seeking care for themselves. The two groups differ significantly on five measures:

| Measure | Children Buyers | Senior Recipients | p |
| --- | --- | --- | --- |
| Trust in online reviews (1–10) | 5.7 | 4.1 | \<0.001 |
| Prefer phone communication | 45.5% | 65.7% | \<0.001 |
| Agree they can judge an agency by its website | 47.2% | 27.0% | \<0.001 |
| Poor online presence influenced a dismissal | 64.1% | 48.2% | 0.004 |
| Felt moderate or high sales pressure | 44.2% | 29.9% | 0.031 |

They also differ on the importance of text communication (7.17 vs. 6.45, p=0.006) and phone apps (6.36 vs. 5.59, p=0.008). They don't differ on how quickly they expect a response or how much they trust physicians.

What this means for your agency

You can't build for one audience and hope it works for the other. Your website, reviews and digital follow-up have to win over the adult child doing the research. Your intake conversation has to reassure the senior who will receive care. Look at your process from each person's side: where does it work for one and lose the other?

Your agency's next move

## Audit yourself

Three checks you can run this week:

1. **Time your own response.** Inquire from a phone number and email address your team won't recognize. Compare the reply to the two-hour benchmark 73.8% of owners say they hit.
2. **Search your agency the way an adult child would.** Look at your website, your reviews and your Meet the Team page. Would you dismiss you?
3. **Ask three satisfied families for a review.** Just three. Find out whether you have a process or a person who happens to remember.

Where strategy comes in

### The checks show where you stand. Fixing it takes a plan built around both of your audiences.

- A digital presence built for the adult child and the senior, not just one of them
- An intake process designed to lower pressure and build trust, not left to whoever answers the phone
- A referral pipeline you can measure, so you know what's still working as hospital referrals shift
- A team page that does double duty, showing families your people and showing future caregivers why they'd want to work for you

**Take the Brand-Aid Diagnostic.** 16 questions and an instant score out of 45 across five areas: strategy and positioning, marketing and visibility, intake and conversion, recruiting and retention, and leadership and execution.

[Get your Brand-Aid score](https://form.typeform.com/to/lwnNotu8?utm_source=raisedcare&utm_medium=insights&utm_campaign=state-of-home-care-2026) [Schedule an intro call →](https://raisedcare.com/contact?hsLang=en)

FAQ

## Frequently asked questions

### What are the biggest home care industry trends in 2026?

Families screen agencies online before they call: 59.8% said a poor online presence influenced their decision to dismiss an agency. They expect speed, with nearly 60% expecting a personalized response within 12 hours. On the owner side, 72% say staffing shortages forced them to cap clients at least to some degree in the last six months, and 48% report declining hospital referral admissions compared with three years ago.

### What challenges are home care agencies facing right now?

Staffing is the biggest pressure. 68% of owners say recruiting is difficult or very difficult, 88% raised pay or incentives in the last year, and 81% say rising labor costs squeezed margin. 75% rate state regulation as at least a moderate burden.

### How do families choose a home care agency?

They trust people first. Physicians and healthcare professionals (7.0 out of 10) and personal recommendations (6.6) are the most trusted sources. Online presence works as a filter: 59.8% said a poor one influenced a dismissal. On agency websites, the Meet the Team page had the most influence on their decision (6.87 out of 10).

### How quickly do families expect a home care agency to respond?

19.3% expect a personalized response within 2 hours, 38.9% within 4 hours, 57.7% within 12 hours and 89.2% within 24 hours. Expectations were consistent across regions, genders and age groups.

### How do you market a home care agency?

The research points to five priorities: build and track referral relationships, since families trust physicians and personal recommendations most; make your website show your people; respond fast across phone, email and text; take pressure out of the intake conversation; and ask every satisfied family for a review.

[How to Get More Clients for Your Home Care Agency →](https://raisedcare.com/insights/how-to-market-a-home-care-agency?hsLang=en)

Methodology

## How this research was done

RaisedCare (Raised Consulting, LLC) and the USC Leonard Davis School of Gerontology designed two complementary surveys, one of families and one of agency owners and leaders. The questionnaires were developed jointly and pilot tested with students and alumni of the USC Leonard Davis School who work in aging and health services. Both surveys were administered through Qualtrics, and RaisedCare and USC analyzed the results jointly.

### Family survey (n=589)

Data collection was supported by Prodege, LLC, a consumer research panel. Of 1,082 adults reached across all 50 states, 589 had a direct connection to someone who sought home care: 36.7% were the care recipient's child, 12.7% were receiving care themselves, and the rest were other relatives, in-laws and friends. Not every respondent answered every question, so some results are based on a smaller base (roughly 495–497 for most comparisons).

Results were analyzed across seven slices: relationship to the care recipient, gender, age group (Children Buyers vs. Senior Recipients), Snowbird Corridor states, High Aging Population states, Big Medicare markets, and U.S. super regions. Statistical significance was tested with chi-square tests for categorical questions and Mann-Whitney U tests for ordinal scales; p-values are reported in the text.

### Owner survey (n=110)

A 55-question survey of senior and home care agency owners and leaders, fielded February 13 to August 3, 2026, through RaisedCare's and USC's professional networks. 67 respondents (61%) completed the full survey, so each statistic is reported against the number who answered that question (n=24 to 80). 77.5% of respondents were agency owners; the rest were directors and managers. Owner results are descriptive; no significance testing was done.

### Framing notes

Both surveys use panel and network samples, not probability samples of the U.S. population. Findings describe respondents, not all Americans or all agencies. Comparisons between the family and owner surveys are directional, not causal.

About the researchers

## Behind this research

### Aaron Hagedorn, PhD

Aaron Hagedorn, PhD, is an Instructional Associate Professor at the USC Leonard Davis School of Gerontology. He has researched and taught gerontology and long-term care since the late 1990s. His work ranges from population health research to training home health aides during the Recovery Act era, which gives him both an academic and a frontline view of home care.

### Mike Theodore

Mike Theodore is the founder of RaisedCare, a growth strategy consultancy for aging-services operators.

He spent five years working inside a family-owned home care agency, where he saw firsthand how hardworking owners get stuck without a clear plan.

That experience, combined with his background leading global demand generation for an international company and work at two marketing strategy agencies, shapes how RaisedCare approaches growth: strategy first, then the tactics that serve it.

RaisedCare also publishes original research on how families find and choose care, including The State of Home Care 2026, a national study of 589 families and 110 agency owners conducted with the USC Leonard Davis School of Gerontology.

RaisedCare works with home care agencies, senior living communities, and CCRCs to improve qualified demand, conversion, and referral trust — without long-term agency contracts or cookie-cutter marketing campaigns.

How to cite this report

RaisedCare and USC Leonard Davis School of Gerontology. *The State of Home Care 2026.* 2026. raisedcare.com/insights/state-of-home-care-2026

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  "@type" : "FAQPage",
  "mainEntity" : [ {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Families screen agencies online before they call: 59.8% said a poor online presence influenced their decision to dismiss an agency. They expect speed, with nearly 60% expecting a personalized response within 12 hours. On the owner side, 72% say staffing shortages forced them to cap clients at least to some degree in the last six months, and 48% report declining hospital referral admissions compared with three years ago."
    },
    "name" : "What are the biggest home care industry trends in 2026?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Staffing is the biggest pressure. 68% of owners say recruiting is difficult or very difficult, 88% raised pay or incentives in the last year, and 81% say rising labor costs squeezed margin. 75% rate state regulation as at least a moderate burden."
    },
    "name" : "What challenges are home care agencies facing right now?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "They trust people first. Physicians and healthcare professionals (7.0 out of 10) and personal recommendations (6.6) are the most trusted sources. Online presence works as a filter: 59.8% said a poor one influenced a dismissal. On agency websites, the Meet the Team page had the most influence on their decision (6.87 out of 10)."
    },
    "name" : "How do families choose a home care agency?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "19.3% expect a personalized response within 2 hours, 38.9% within 4 hours, 57.7% within 12 hours and 89.2% within 24 hours. Expectations were consistent across regions, genders and age groups."
    },
    "name" : "How quickly do families expect a home care agency to respond?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "The research points to five priorities: build and track referral relationships, since families trust physicians and personal recommendations most; make your website show your people; respond fast across phone, email and text; take pressure out of the intake conversation; and ask every satisfied family for a review."
    },
    "name" : "How do you market a home care agency?"
  } ]
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://raisedcare.com/#organization",
  "@type" : "Organization",
  "contactPoint" : {
    "@type" : "ContactPoint",
    "contactType" : "sales",
    "url" : "https://raisedcare.com/contact"
  },
  "description" : "Growth strategy for aging-services operators: home care agencies, senior living communities, and CCRCs.",
  "founder" : {
    "@type" : "Person",
    "name" : "Mike Theodore"
  },
  "legalName" : "Raised Consulting, LLC",
  "logo" : "https://raisedcare.com/hubfs/RaisedCare_Logo.png",
  "name" : "RaisedCare",
  "url" : "https://raisedcare.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://raisedcare.com/#website",
  "@type" : "WebSite",
  "name" : "RaisedCare",
  "publisher" : {
    "@id" : "https://raisedcare.com/#organization"
  },
  "url" : "https://raisedcare.com/"
}
```