If your census is stuck and referrals have slowed, you don’t need more noise — you need campaigns that actually work.
The best-performing senior care organizations don’t rely on one-off tactics. They deploy targeted, time-bound campaigns that drive real results across the funnel — from community awareness to admissions.
Below are 10 proven campaign ideas that have filled beds, boosted home care caseloads, and re-engaged referral networks.
Create a branded digital or printed guide for discharge planners with:
Distribute monthly with follow-up check-ins.
Why it works: Makes your agency top-of-mind at the moment of referral.
Run targeted ads or email series during high-risk seasons:
Pair with downloadable checklists and caregiver guides.
Why it works: Aligns your message with timely, relevant family concerns.
Plan a one-week recruitment sprint:
Why it works: Fast-track hiring during capacity crunches.
Ask your staff, families, and referral partners to leave Google Reviews. Provide easy links, QR codes, and small internal team rewards.
Why it works: Increases local search visibility and social proof.
Target post-acute patients returning home:
Why it works: Helps reduce readmissions and positions you as a care extender.
Record a walk-through of your community or services and push it via email, ads, and your website.
Why it works: Removes barriers for families who are researching quietly.
Create weekly educational emails, short videos, or social posts during awareness months (e.g., November).
Why it works: Provides value, shows clinical expertise, and sparks referrals.
Feature local referral partners (like geriatricians, PTs, elder law attorneys) on your blog, email, or social.
Why it works: Builds goodwill, expands your network, and boosts cross-referrals.
Offer a limited-time program where current families can refer others and receive a small non-cash thank-you (e.g., gift basket, donation in their name).
Why it works: Mobilizes your biggest champions to help fill open capacity.
As school starts, many family caregivers are juggling new routines. Offer short-term respite specials and promote it to your list.
Why it works: Addresses an emotional and logistical need at just the right time.
At RaisedCare, we don’t believe in random acts of marketing. We help senior care providers deploy campaign strategies that align with real-world capacity, seasonal timing, and market needs.
These aren’t gimmicks. They’re proven plays. The question is: which one will you run next?