The Growth Alignment Workshop: What Happens When Everyone Gets on the Same Page

Growth doesn’t happen when you launch a new campaign — it happens when leadership agrees on what growth means.

That’s the power of a Growth Alignment Workshop.

At RaisedCare, we’ve facilitated dozens of these sessions with home care, hospice, and senior living leadership teams. And the results are consistent: clarity, momentum, and a plan that actually sticks.

Here’s what the Growth Alignment Workshop is, what happens during it, and why it’s often the single most important meeting your organization will have this year.

What Is a Growth Alignment Workshop?

It’s a structured, facilitated session that brings your leadership team together to:

• Align on what growth looks like for your organization
• Identify key barriers and opportunities
• Clarify roles and expectations
• Set a strategic focus for the next 90–180 days

Think of it as a reset button — but with outcomes, not fluff.

Why It Matters

Too many senior care agencies build plans without first asking:

• “Do we agree on the problem we’re solving?”
• “Do we have the capacity to grow?”
• “Are we aligned on our ideal client, payer, or service line?”

When these questions go unanswered, marketing and census strategies fall flat.

What Happens During the Workshop

A typical Growth Alignment Workshop includes:

1. Grounding in Reality

We start by reviewing key data: census trends, referral mix, lead sources, staffing constraints, and capacity.

2. Leadership Insight Mapping

Each leader shares their current perspective on:

• What’s working
• What’s not
• What they think growth should look like

Patterns emerge. Silos break down.

3. Ideal Growth Vision

Together, the team defines:

• What does ideal growth look like 90 days from now?
• Who are we serving?
• What services are we prioritizing?
• What constraints are we acknowledging?

4. Strategic Priority Setting

We don’t leave with a laundry list. We leave with 3–5 key focus areas that align with goals, capacity, and bandwidth.

5. Accountability Planning

Each leader claims ownership of one next step. It’s not just marketing’s job anymore — it’s a team goal.

What Comes After

The outcomes of the workshop fuel:

• Your next 90-day marketing and census plan
• Your messaging strategy
• Your hiring and referral strategies
• Monthly leadership check-ins

It’s the foundation of strategy — not just a brainstorm.

RaisedCare’s Take

At RaisedCare, we believe the best growth plans don’t start in a campaign calendar. They start around a table, with every leader pulling in the same direction.

That’s what the Growth Alignment Workshop creates: a shared compass, a clear path, and the confidence to move forward — together.

Sources

• RaisedCare ClarityTrack™ Framework
• NAHC. “Leadership Development in Post-Acute Care”
• Studer Group. “High-Performing Healthcare Teams and Strategic Alignment”