For senior living communities, Google Reviews aren’t just a nice-to-have. They’re often the first impression your brand makes. Before a family ever schedules a tour, checks your website, or speaks to your team, they’re scanning those stars. And if your reviews are sparse, outdated, or inconsistent, you’re losing move-ins without even knowing it.
93% of consumers say online reviews influence their decisions. In healthcare and senior services, that number climbs even higher.
So why do so many senior living communities still treat their review strategy like an afterthought?
Google Reviews are a trust shortcut. When a family is choosing between multiple communities, they’re not reading your brochure first — they’re comparing:
A community with 15 glowing reviews from 6 years ago will often lose out to one with 3-4 star feedback that’s current, honest, and visible.
And it’s not just families.
1. They Don’t Ask Consistently
The number one reason communities don’t have strong reviews is simple: they don’t ask. Or they ask once, then forget.
Fix it: Build reviews into your move-in, move-out, and family update rhythms. Ask when people are most emotionally connected to their experience.
2. They Rely on Email or Flyers Alone
Printed requests or email links can work, but they’re passive. They get buried, tossed, or ignored.
Fix it: Use text messages or in-person asks with QR codes. Make the process instant and easy.
3. They Don’t Coach Their Champions
Your happy families and staff want to support you — but they don’t know what to say.
Fix it: Provide light guidance. Let them know what kind of feedback is helpful (e.g., “mention how the team supported your dad’s transition”).
4. They Don’t Respond
When you ignore reviews, it signals apathy. Worse: it makes negative reviews stand unchallenged.
Fix it: Respond to every review. Thank positive reviewers and acknowledge issues in a HIPAA-safe, professional way. Show that you care and that you're listening.
Reviews aren’t a campaign. They’re a rhythm. Your community should have a simple, repeatable review system that:
Communities that increase their reviews see improved occupancy rates, faster lead conversion, and stronger staff morale.
We help senior living communities create review systems that reflect the real experiences of their residents and families. It’s not about gaming the system — it’s about letting your reputation shine through.
If your reviews don’t reflect the quality of care you deliver, you’re missing your most powerful marketing tool.
Let’s fix that.