A growth roadmap for home care agency owners.

Get a clear diagnosis and prioritized plan to increase private-pay demand, improve conversion, and strengthen caregiver recruiting—so you can grow revenue without outgrowing capacity.

Schedule An Intro Call
Take the Brand-Aid Diagnostic

 

Intro call → quick diagnosis → recommended roadmap.
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We’ve helped home care agencies grow by 19% YoY and we've worked with family owned agencies and private-equity-backed agencies.

"Working with RaisedCare replaced guesswork with informed decisions. We now know what to focus on—and what to stop doing. I can't recommend RaisedCare highly enough."

Mike Robinson, Open Arms Solutions

A proven, strategic way to grow your organization.

The ClarityTrack Roadmap

Solve your biggest pains: Get more professional referrals, increase family leads, and finally fix recruiting—no cookie-cutter marketing here or long-term contracts. 

ClarityTrack delivers a roadmap built to solve your biggest growth challenges, fast.

Explore the Process
 

Running a senior care agency means constantly putting out fires—while still trying to grow. We help agency owners solve the common, urgent and stubborn problems:
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Not enough referrals from your network?

Your once-reliable referral sources—like hospitals, rehabs, and social workers—are sending fewer and fewer clients. The competition is everywhere, and the old handshake deals just aren’t working anymore.

What we do:

  • Clarify positioning (why you, not the agency down the street)
  • Improve page-level conversion (calls/forms, not just traffic)
  • Strengthen trust signals (proof, reviews, case examples)

Talk through your referral bottleneck →

Maintain and build new relationships with professional referral sources
 

Struggling to attract and convert families?

Local families are searching, but your phone isn’t ringing. Your agency feels invisible, out-marketed, or overlooked online—even if your care is the best in town.

What we do:

  • Clarify positioning (why you, not the agency down the street)
  • Improve page-level conversion (calls/forms, not just traffic)
  • Strengthen trust signals (proof, reviews, case examples)

Fix the lead-to-client leak →

Be found by families looking to start their care journey.
 

Chronic caregiver recruiting and retention headaches?

Empty shifts, exhausted teams, endless interviews. Competition for quality caregivers is brutal, turnover stays high, and you’re stuck filling in or turning down new business.

What we do:

  • Fix the “recruiting funnel” (ad → apply → interview → start)
  • Improve messaging to attract better-fit candidates
  • Reduce drop-off with better follow-up and expectations

Stabilize caregiver capacity →

Attract and retain top caregivers.
 
Home Care Agencies
Private duty. Licensed. Franchised. Independent.

You’re running a business and delivering care. That means every hour counts — and so does every client. Whether you’re stuck at a certain census or unsure how to compete in a crowded market, you:

  • Get clarity on what’s actually working in your marketing

  • Strengthen your reputation and referral flow

  • Build a strategic plan for sustainable growth

  • Attract and retain caregivers through stronger employer branding
Hospice Providers
Nonprofit. For-profit. Community-based.

In hospice, growth is delicate. Messaging has to be compassionate, compliant, and respectful of the deeply human work you do. Your business gets:

  • A realistic growth strategy

  • Guidance on navigating marketing within regulatory and ethical boundaries

  • A proven strategy to build relationships with referral partners

  • A roadmap to educate the community and reduce delayed admissions
Senior Living Communities
Independent living. Assisted living. Memory care.

Whether you're filling rooms or launching a new community, the pressure is real. Marketing teams are often small, wearing multiple hats — and census goals don’t wait. We support operators by helping you:

  • Align marketing with occupancy and hiring needs

  • Differentiate your brand in a sea of “compassionate care” messaging

  • Map your strategy to real, measurable growth

  • Balance lifestyle marketing with operational reality
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19% Revenue Growth: How a 30-Year-Old Home Care Business Reclaimed Its Edge

Revitalizing a 30-year-old family-owned business

When a family-owned home care agency wanted to revitalize growth after decades of caring for clients, they needed a new way forward. With Raised, they achieved a 19% year-over-year revenue increase—simply by working smarter, not harder.

The agency owner walked away with their first truly holistic marketing plan—building on legacy, not replacing it. The ClarityTrack process diagnosed what hadn’t worked (and why), mapped out realistic goals, and delivered a clear, step-by-step roadmap that everyone bought into. The result? Revenue gains, stronger team focus, and a modernized brand that connects with today’s families and care-seekers.

What Changed (the short version):

  • Refreshed branding to showcase trust and tradition
  • A new, conversion-focused website
  • Upgraded SEO/Google ranking for greater visibility
  • Up-to-date and expanded sales collateral library
  • Automated email campaigns that nurture leads, clients and referral sources
  • Sponsored activity calendar for senior communities
  • An intranet ("wiki") for faster staff training and communication
  • Results-driven Google Ads for quality leads

 

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What Our Clients Say

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John Smith
Director of Marketing
★★★★★
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John Smith
Director of Marketing
★★★★★
Cupping chicharrones hexagon vaporware. Helvetica beard taiyaki, DIY drinking vinegar PBR&B tonx vape godard tofu. Meggings echo park taxidermy big mood asymmetrical next level.
John Smith
Director of Marketing
★★★★★

Ready for a clear growth roadmap?

If your senior care agency feels stuck or scattered, let’s jumpstart your growth. Get clear, expert guidance to increase referrals, hire caregivers, and bill more—no guesswork, no cookie-cutter plans.

Schedule an Intro Call
Take the Brand-Aid Diagnostic