Asking for Reviews: Scripts Your Team Can Actually Use

You already know reviews matter. But getting them? That’s where most senior care agencies struggle.

The truth is, your happiest families and referral partners are often more than willing to leave a review — they just need a little nudge and a lot of clarity.

And that’s where scripting comes in.

Here’s how to train your team to ask for reviews with confidence (and without sounding awkward).

Why Reviews Matter in Senior Care

• 93% of consumers read online reviews before choosing a service
• Google uses review quantity and freshness as ranking signals
• Positive reviews build emotional trust before the first call

But families won’t leave reviews unless you ask — and the ask has to feel human.

When to Ask for a Review

The best time to ask is when emotion and gratitude are high:

• After a successful transition home
• After a care milestone (e.g. birthday, discharge, anniversary)
• During or after a thank-you note or call
• At the end of a care episode (if appropriate)

Train your team to spot these moments in the wild.

Review Request Script #1: After a Compliment

"Thank you so much — that means a lot. If you’d be open to sharing that in a Google review, it really helps other families find care they can trust. I can text you a link if that’s easiest."

Make it personal. Make it easy.

Review Request Script #2: Scheduled Touchpoint

"Hey [Name], just checking in — and thank you again for the kind words last week. If you’d be open to leaving a quick Google review, here’s the link. It helps other families see what it’s really like to work with us."

Add it to your discharge or follow-up call script.

Review Request Script #3: Email or Text

"Hi [Name], thanks again for choosing [Agency Name]. If you had a positive experience, we’d be grateful if you shared it in a Google review — it only takes a minute and makes a big difference!" 
[Insert short link to Google review form]

QR codes can also work great for printed materials.

Tips to Make Review Requests Work

✅ Keep it short and specific

Don’t ask for a “testimonial.” Ask for a “quick review on Google.”

✅ Offer guidance

Let them know what to mention (e.g., “Our team’s communication,” or “the consistency of care”).

✅ Ask for permission

"Would it be okay if I sent you a quick review link?"

✅ Assign ownership

Every branch or team member should know who’s responsible for asking.

✅ Celebrate the wins

Make it a point to read great reviews aloud in team meetings. It builds morale *and* accountability.

What About Negative Reviews?

Respond professionally, within HIPAA boundaries:

"We’re sorry to hear this. We take feedback seriously and would love to speak with you directly to address your concerns."

Never get defensive or reveal any PHI.

RaisedCare’s Take

A strong review strategy isn’t about being pushy — it’s about making the ask easy, timely, and human.

At RaisedCare, we help senior care providers create review programs that increase local trust and improve Google visibility — without turning your care team into salespeople.

Because your best marketers are the families you’ve already helped.

Sources

• BrightLocal. "Local Consumer Review Survey 2023"
• Google Business Profile Help
• RaisedCare Client Scripts Library