2 min read
How to Train Your Care Liaisons to Sell with Empathy — And Close More Cases
In senior care, “sales” can feel like a dirty word. But here’s the truth: the ability to connect, listen, and guide a family toward the right...
Trust
2 min read
Asking for Reviews: Scripts Your Team Can Actually Use
You already know reviews matter. But getting them? That’s where most senior care agencies struggle.
2 min read
What You Can Say in a Testimonial: HIPAA-Safe Strategies for Storytelling
Social proof is one of the most powerful tools in your marketing toolbox. In senior care, where trust is everything, testimonials can drive real...
2 min read
How to Build a Google Business Profile That Ranks and Converts
If your senior care business doesn’t show up in the local map pack on Google, you’re invisible to most families.
2 min read
Your Google Reviews Strategy Is Costing You Move-Ins
For senior living communities, Google Reviews aren’t just a nice-to-have. They’re often the first impression your brand makes. Before a family ever...