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Avoid These 5 Common Compliance Mistakes in Hospice Marketing
Hospice marketing walks a fine line. You want to educate, inspire trust, and support families during a difficult time — but you also have to stay...
Compliance
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What You Can Say in a Testimonial: HIPAA-Safe Strategies for Storytelling
Social proof is one of the most powerful tools in your marketing toolbox. In senior care, where trust is everything, testimonials can drive real...
2 min read
Free Gifts, Referral Fees, and Lunches: What’s Actually Allowed Under AKS?
If you work in senior care and rely on Medicare or Medicaid reimbursement, the Anti-Kickback Statute (AKS) isn’t just legal fine print. It’s federal...
2 min read
Marketing Home Health Without Violating CMS or OIG Rules
Marketing in home health isn’t like marketing in other industries. There are real stakes, both ethically and legally. For agencies that bill...