Local SEO for Multi-Location Home Care Agencies: What Works in 2025

In today’s competitive senior care landscape, showing up locally isn’t optional — it’s essential. But for home care agencies with multiple locations, local SEO isn’t as simple as setting up a single Google Business Profile.

If your locations are competing with each other, inconsistent across listings, or failing to show up at all, you're losing leads to the agency down the street.

Here’s what works in 2025 for multi-location home care SEO — and how to win locally, no matter how many ZIP codes you serve.

Why Local SEO Matters for Home Care

• 46% of all Google searches have local intent
• The Google Map Pack dominates screen real estate for “home care near me”
• Referral sources, families, and job seekers all use Google first

If your local listings aren’t optimized, you’re not just invisible — you’re handing referrals to your competitors.

Common Multi-Location SEO Mistakes

1. One Page for All Locations

A single “Contact Us” page with a dropdown menu isn’t enough.

Fix it: Create a unique, optimized landing page for **each** location with its own URL, H1, meta title, directions, hours, and team info.

2. Inconsistent NAP Across Listings

Your Name, Address, and Phone (NAP) must be consistent across Google, Yelp, Apple Maps, Care.com, and niche directories.

Fix it: Use a tool like Moz Local or Yext, or manually update each listing.

3. Shared Google Business Profile (GBP)

Each location needs its own Google Business Profile. Sharing one profile will kill local rankings.

Fix it: Claim and verify a separate GBP for every physical office location.

4. No Location-Specific Content

Google loves local relevance. “We serve the Chicago area” isn’t enough.

Fix it: Create blog posts, community highlights, and FAQ pages tailored to each service area.

What Works in 2025: Local SEO Tactics That Drive Referrals

✅ Unique Location Pages

Each with:

• City-specific keyword targeting
• Staff photos or bios
• Driving directions
• Local testimonials or success stories

✅ Review Strategy by Location

Encourage clients and families to leave reviews on the specific Google listing for their branch. Train staff to ask at the right time

✅ Local Link Building

Partner with:

• Local chambers of commerce
• Senior centers and clinics
• News outlets and community calendars

Backlinks from local sources improve map pack visibility.

✅ Location-Specific Schema Markup

Use structured data to help Google understand each location individually. Your dev or SEO partner can add this to your site backend.

✅ Google Posts Per Location

Use the Google Business “Posts” feature to keep listings fresh with news, team spotlights, or seasonal tips.

RaisedCare’s Take

We’ve seen clients boost referral volume 30–50% with proper local SEO — no extra ad spend required.

At RaisedCare, we help multi-location providers scale their local visibility with strategy, systems, and content that actually ranks (and converts).

Because when families are searching, you need to be there — right there, at the top of the map.

Sources

• Moz. "Local SEO Ranking Factors." 2024
• BrightLocal. "The Impact of Reviews on Local Search." 2023
• Google Business Profile Help Docs