New research
The State of Home Care 2026
In partnership with
589families with direct home care experience
110agency owner-operators
10findings for your home care agency
Built with USC's Leonard Davis School of Gerontology, the first school of gerontology in the world, this report is the clearest picture of home care buyers and operators in 2026. If you're looking to grow your home care agency, start with this report.
What families and owners told us
64.1%
of adult-child buyers say a poor web presence factored into dismissing a provider, versus 48.2% of senior recipients.
40.5%
of families felt moderate or high pressure in their first conversation with a provider.
19.3%
of families rated provider communication as "very honest and trustworthy."
57.7%
of families expect a response within 12 hours.
72%
of owners had to cap clients due to staffing shortages in the last six months.
